Josue Roberto Sencion

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

I stumbled across this earlier today when I asserted that the iPhone is now far more popular and profitable then the iPod ever was. Figured I should double check that, just to make sure. Not only is it true, but after last quarter it’s not even close. iPod unit sales followed a fairly regular pattern: about 10 million units sold per quarter for the first nine months of each calendar year, then a little over 20 million units sold each holiday quarter. Apple sold just under 23 million iPods in Q109 (the 2008 holiday quarter) — until this last quarter, that was the highest-ever quarterly unit sales number for an Apple product segment. Not only did the iPhone break the 30-million mark last quarter, but with a grand total of 37 million it came damn close to breaking the 40-million mark. Think about that: Apple had never sold 30 million of anything in a quarter and almost sold 40 million iPhones.